:root {
  --bg: #f2f1ed;
  --bg-soft: #fafaf8;
  --surface: #fff;
  --ink: #111;
  --muted: #667085;
  --line: #e4e2dc;
  --yellow: #f0b429;
  --yellow-deep: #d99400;
  --sale: #e11d48;
  --sale-soft: #fff1f3;
  --women: #db2777;
  --men: #2563eb;
  --kids: #16a34a;
  --header-h: 64px;
  --ticker-h: 34px;
  --sticky-h: 72px;
  --radius: 14px;
  --font: "DM Sans", system-ui, sans-serif;
  --display: "Instrument Sans", "DM Sans", system-ui, sans-serif;
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
  --shadow: 0 14px 40px rgba(17, 17, 17, 0.1);
}

*,
*::before,
*::after { box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  margin: 0;
  font-family: var(--font);
  color: var(--ink);
  background: var(--bg);
  line-height: 1.5;
  -webkit-font-smoothing: antialiased;
  padding-bottom: calc(var(--sticky-h) + env(safe-area-inset-bottom, 0px));
}

@media (min-width: 900px) {
  body { padding-bottom: 0; }
}

img { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
em { font-style: normal; font-weight: 700; color: var(--yellow-deep); }
strong { font-weight: 700; }

.skip-link {
  position: absolute;
  left: 1rem;
  top: -100px;
  z-index: 200;
  background: #000;
  color: #fff;
  padding: 0.5rem 0.85rem;
  border-radius: 8px;
  font-weight: 700;
}
.skip-link:focus { top: 1rem; }

.brand-urban { color: var(--ink); }
.brand-modern { color: var(--yellow-deep); }
.live-dot {
  width: 8px; height: 8px; border-radius: 50%;
  background: #22c55e; display: inline-block;
  box-shadow: 0 0 0 0 rgba(34, 197, 94, 0.5);
  animation: ping 1.6s ease-out infinite;
}
@keyframes ping {
  0% { box-shadow: 0 0 0 0 rgba(34, 197, 94, 0.5); }
  70% { box-shadow: 0 0 0 8px transparent; }
  100% { box-shadow: 0 0 0 0 transparent; }
}

/* Ticker */
.top-ticker {
  height: var(--ticker-h);
  background: #111;
  color: #fff;
  overflow: hidden;
  font-size: 0.78rem;
  font-weight: 600;
}
.top-ticker-track {
  display: flex;
  gap: 2.5rem;
  white-space: nowrap;
  width: max-content;
  padding: 0.55rem 0;
  animation: marquee 40s linear infinite;
}
.top-ticker-track span { opacity: 0.92; }
.top-ticker-track span::before {
  content: "●";
  color: var(--yellow);
  margin-right: 0.55rem;
}
@keyframes marquee {
  from { transform: translateX(0); }
  to { transform: translateX(-50%); }
}

/* Header */
.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  height: var(--header-h);
  background: rgba(255, 255, 255, 0.92);
  backdrop-filter: blur(14px);
  border-bottom: 1px solid var(--line);
}
.header-inner {
  max-width: 1180px;
  margin: 0 auto;
  padding: 0 1rem;
  height: 100%;
  display: flex;
  align-items: center;
  gap: 0.75rem;
}
.brand { display: flex; align-items: center; gap: 0.55rem; min-width: 0; }
.brand-mark {
  width: 34px; height: 34px; border-radius: 50%;
  object-fit: cover; border: 1.5px solid var(--yellow); flex-shrink: 0;
}
.brand-text {
  font-family: var(--display);
  font-weight: 700;
  font-size: 0.95rem;
  letter-spacing: -0.03em;
  line-height: 1.05;
}
.brand-store {
  display: block;
  font-size: 0.6rem;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--muted);
  margin-top: 0.1rem;
}
.nav {
  display: none;
  gap: 1rem;
  margin-left: auto;
  font-size: 0.88rem;
  font-weight: 600;
  color: var(--muted);
}
.nav a:hover { color: var(--ink); }
.btn-header { display: none; }
.nav-toggle {
  margin-left: auto;
  width: 42px; height: 42px;
  border: 1px solid var(--line);
  background: #fff;
  border-radius: 11px;
  display: grid;
  place-content: center;
  gap: 5px;
  cursor: pointer;
}
.nav-toggle span {
  display: block; width: 16px; height: 2px; background: #111;
  transition: transform 0.2s var(--ease);
}
.nav-toggle[aria-expanded="true"] span:first-child { transform: translateY(3.5px) rotate(45deg); }
.nav-toggle[aria-expanded="true"] span:last-child { transform: translateY(-3.5px) rotate(-45deg); }
.mobile-nav {
  display: grid;
  gap: 0.2rem;
  padding: 0.65rem 1rem 1rem;
  background: #fff;
  border-bottom: 1px solid var(--line);
}
.mobile-nav[hidden] { display: none; }
.mobile-nav a { font-weight: 600; padding: 0.65rem 0; font-size: 1rem; }

@media (min-width: 960px) {
  .nav { display: flex; }
  .btn-header { display: inline-flex; }
  .nav-toggle, .mobile-nav { display: none !important; }
  .brand-text { font-size: 1.02rem; }
}

/* Buttons */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.3rem;
  padding: 0.7rem 1.1rem;
  border-radius: 999px;
  border: 1px solid transparent;
  font-family: var(--font);
  font-weight: 700;
  font-size: 0.9rem;
  cursor: pointer;
  transition: transform 0.18s var(--ease), background 0.18s;
}
.btn:hover { transform: translateY(-1px); }
.btn:disabled { opacity: 0.4; cursor: not-allowed; transform: none; }
.btn-primary { background: #111; color: #fff; }
.btn-primary:hover { background: #000; }
.btn-soft { background: #fff; border-color: var(--line); color: #111; }
.btn-ghost {
  background: rgba(255,255,255,0.14);
  border-color: rgba(255,255,255,0.4);
  color: #fff;
}
.btn-header { background: var(--yellow); color: #111; padding: 0.5rem 0.95rem; }
.btn-lg { padding: 0.85rem 1.25rem; font-size: 0.95rem; }
.btn-buy {
  width: 100%;
  border-radius: 11px;
  background: #111;
  color: #fff;
  min-height: 44px;
}
.btn-buy:hover { background: #000; }

/* Hero */
.hero {
  position: relative;
  min-height: min(72svh, 560px);
  display: grid;
  align-items: end;
  overflow: hidden;
}
.hero-media { position: absolute; inset: 0; }
.hero-photo {
  width: 100%; height: 100%;
  object-fit: cover; object-position: center 28%;
  animation: ken 16s ease-in-out infinite alternate;
}
.hero-scrim {
  position: absolute; inset: 0;
  background:
    linear-gradient(180deg, rgba(0,0,0,0.25) 0%, rgba(0,0,0,0.72) 100%),
    linear-gradient(90deg, rgba(0,0,0,0.55) 0%, rgba(0,0,0,0.2) 100%);
}
.hero-content {
  position: relative; z-index: 1;
  max-width: 1180px; width: 100%;
  margin: 0 auto;
  padding: 2.5rem 1rem 2rem;
  color: #fff;
}
.hero-eyebrow {
  margin: 0 0 0.7rem;
  display: inline-flex; align-items: center; gap: 0.4rem;
  font-size: 0.8rem; font-weight: 600;
  color: rgba(255,255,255,0.9);
}
.hero-content h1 {
  margin: 0;
  font-family: var(--display);
  font-weight: 700;
  letter-spacing: -0.04em;
  line-height: 0.98;
}
.hero-brand, .hero-store {
  display: block;
  font-size: clamp(2.35rem, 9vw, 4.2rem);
}
.hero-brand .m { color: var(--yellow); }
.hero-support {
  margin: 0.85rem 0 1.2rem;
  max-width: 34rem;
  color: rgba(255,255,255,0.86);
  font-size: 0.98rem;
}
.hero-ctas { display: flex; flex-wrap: wrap; gap: 0.55rem; }
@keyframes ken {
  from { transform: scale(1); }
  to { transform: scale(1.07); }
}

/* FOMO */
.fomo-bar {
  background: var(--sale-soft);
  border-bottom: 1px solid #fecdd3;
}
.fomo-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 0.75rem;
  padding-top: 0.75rem !important;
  padding-bottom: 0.75rem !important;
}
.fomo-inner p {
  margin: 0;
  font-size: 0.88rem;
  font-weight: 600;
  color: #9f1239;
}
.fomo-cta {
  flex-shrink: 0;
  font-size: 0.85rem;
  font-weight: 800;
  color: var(--sale);
}

/* Sections */
.section-inner {
  max-width: 1180px;
  margin: 0 auto;
  padding: 2.75rem 1rem;
}
.section-head { margin-bottom: 1.35rem; max-width: 40rem; }
.section-kicker {
  margin: 0 0 0.3rem;
  font-size: 0.72rem;
  font-weight: 800;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--sale);
}
.section-head h2,
.about h2,
.how h2 {
  margin: 0;
  font-family: var(--display);
  font-weight: 700;
  letter-spacing: -0.03em;
  font-size: clamp(1.55rem, 4.5vw, 2.15rem);
}
.section-head p { margin: 0.4rem 0 0; color: var(--muted); font-size: 0.95rem; }

/* Audience */
.audience { background: var(--bg-soft); border-top: 1px solid var(--line); }
.audience-grid {
  display: grid;
  gap: 0.85rem;
}
@media (min-width: 760px) {
  .audience-grid { grid-template-columns: repeat(3, 1fr); gap: 1rem; }
}
.aud-card {
  position: relative;
  border-radius: var(--radius);
  overflow: hidden;
  min-height: 220px;
  display: grid;
  border: 1px solid var(--line);
  box-shadow: 0 8px 24px rgba(0,0,0,0.05);
}
.aud-card img {
  position: absolute; inset: 0;
  width: 100%; height: 100%;
  object-fit: cover;
}
.aud-card::after {
  content: "";
  position: absolute; inset: 0;
  background: linear-gradient(180deg, transparent 20%, rgba(0,0,0,0.78) 100%);
}
.aud-copy {
  position: relative; z-index: 1;
  align-self: end;
  padding: 1.1rem;
  color: #fff;
}
.aud-label {
  margin: 0;
  font-size: 0.72rem;
  font-weight: 800;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  opacity: 0.9;
}
.aud-women .aud-label { color: #fda4af; }
.aud-men .aud-label { color: #93c5fd; }
.aud-kids .aud-label { color: #86efac; }
.aud-copy h3 {
  margin: 0.2rem 0 0.35rem;
  font-family: var(--display);
  font-size: 1.55rem;
  letter-spacing: -0.03em;
}
.aud-copy p { margin: 0; font-size: 0.88rem; color: rgba(255,255,255,0.85); }
.aud-go {
  display: inline-block;
  margin-top: 0.7rem;
  font-size: 0.85rem;
  font-weight: 800;
  color: var(--yellow);
}
.aud-card:active { transform: scale(0.99); }

/* Deals / products */
.deals { border-top: 1px solid var(--line); background: #fff; }
.filter-bar {
  display: flex;
  gap: 0.45rem;
  overflow-x: auto;
  -webkit-overflow-scrolling: touch;
  scrollbar-width: none;
  margin-bottom: 1.1rem;
  padding-bottom: 0.15rem;
}
.filter-bar::-webkit-scrollbar { display: none; }
.filter-btn {
  flex: 0 0 auto;
  border: 1px solid var(--line);
  background: var(--bg-soft);
  color: var(--muted);
  font-family: var(--font);
  font-weight: 700;
  font-size: 0.88rem;
  padding: 0.55rem 1rem;
  border-radius: 999px;
  cursor: pointer;
  min-height: 40px;
}
.filter-btn.is-active {
  background: #111;
  color: #fff;
  border-color: #111;
}
.filter-btn[data-filter="women"].is-active { background: var(--women); border-color: var(--women); }
.filter-btn[data-filter="men"].is-active { background: var(--men); border-color: var(--men); }
.filter-btn[data-filter="kids"].is-active { background: var(--kids); border-color: var(--kids); }

.product-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 0.7rem;
}
@media (min-width: 700px) {
  .product-grid { grid-template-columns: repeat(3, 1fr); gap: 0.95rem; }
}
@media (min-width: 1040px) {
  .product-grid { grid-template-columns: repeat(4, 1fr); }
}

.product {
  background: #fff;
  border: 1px solid var(--line);
  border-radius: 14px;
  overflow: hidden;
  display: flex;
  flex-direction: column;
  min-width: 0;
  transition: box-shadow 0.22s, transform 0.22s, border-color 0.22s;
}
.product:hover {
  box-shadow: var(--shadow);
  transform: translateY(-3px);
  border-color: rgba(240, 180, 41, 0.55);
}
.product-media {
  position: relative;
  aspect-ratio: 1 / 1.12;
  background: #eceae5;
  overflow: hidden;
}
.product-media img {
  width: 100%; height: 100%;
  object-fit: cover;
  transition: transform 0.45s var(--ease);
}
.product:hover .product-media img { transform: scale(1.06); }
.product-media::after {
  content: "Tap Buy Now ↓";
  position: absolute;
  left: 0; right: 0; bottom: 0;
  padding: 0.55rem 0.5rem;
  text-align: center;
  font-size: 0.72rem;
  font-weight: 800;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  color: #fff;
  background: linear-gradient(180deg, transparent, rgba(0, 0, 0, 0.72));
  opacity: 0;
  transform: translateY(6px);
  transition: opacity 0.25s, transform 0.25s var(--ease);
  pointer-events: none;
}
.product:hover .product-media::after,
.product:focus-within .product-media::after {
  opacity: 1;
  transform: translateY(0);
}
.product-cta-wrap {
  padding: 0.65rem;
  background: #fff;
}
.btn-buy {
  width: 100%;
  border-radius: 12px;
  min-height: 46px;
  background: linear-gradient(135deg, #111 0%, #2a2a2a 100%);
  color: #fff;
  font-size: 0.95rem;
  font-weight: 800;
  letter-spacing: 0.02em;
  position: relative;
  overflow: hidden;
  box-shadow: 0 8px 20px rgba(17, 17, 17, 0.22);
  animation: buyPulse 2.2s ease-in-out infinite;
}
.btn-buy::before {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(105deg, transparent 40%, rgba(240, 180, 41, 0.35) 50%, transparent 60%);
  transform: translateX(-120%);
  animation: buyShine 2.8s ease-in-out infinite;
}
.btn-buy:hover {
  background: linear-gradient(135deg, #000 0%, #1a1a1a 100%);
  color: var(--yellow);
}
@keyframes buyPulse {
  0%, 100% { box-shadow: 0 8px 20px rgba(17, 17, 17, 0.2), 0 0 0 0 rgba(240, 180, 41, 0.35); }
  50% { box-shadow: 0 10px 26px rgba(17, 17, 17, 0.28), 0 0 0 8px rgba(240, 180, 41, 0); }
}
@keyframes buyShine {
  0%, 40% { transform: translateX(-120%); }
  70%, 100% { transform: translateX(120%); }
}

.pager {
  margin-top: 1.25rem;
  display: flex; align-items: center; justify-content: center; gap: 0.75rem;
}
.pager-label { font-weight: 700; color: var(--muted); min-width: 3.5rem; text-align: center; }
.deals-note {
  margin: 1.25rem 0 0;
  padding: 0.85rem 1rem;
  background: #fffbeb;
  border: 1px solid #fde68a;
  border-radius: 12px;
  font-size: 0.88rem;
  color: #92400e;
}

/* Testimonials slider */
.love { border-top: 1px solid var(--line); background: var(--bg); overflow: hidden; }
.love .section-inner { padding-bottom: 1rem; }
.testimonial-wrap {
  overflow: hidden;
  mask-image: linear-gradient(90deg, transparent, #000 4%, #000 96%, transparent);
  -webkit-mask-image: linear-gradient(90deg, transparent, #000 4%, #000 96%, transparent);
  padding-bottom: 2.5rem;
}
.testimonial-track {
  display: flex;
  gap: 0.85rem;
  width: max-content;
  will-change: transform;
}
.t-card {
  width: min(340px, 86vw);
  flex: 0 0 auto;
  background: #fff;
  border: 1px solid var(--line);
  border-radius: 14px;
  padding: 1rem 1rem 0.9rem;
  display: grid;
  gap: 0.5rem;
  box-shadow: 0 4px 14px rgba(17, 17, 17, 0.04);
}
.t-top {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 0.5rem;
}
.t-stars {
  color: #f59e0b;
  font-size: 0.88rem;
  letter-spacing: 0.06em;
  font-weight: 700;
}
.t-stars-empty { color: #d0d5dd; }
.t-verified {
  font-size: 0.66rem;
  font-weight: 800;
  color: #067647;
  background: #ecfdf3;
  border: 1px solid #abefc6;
  padding: 0.22rem 0.48rem;
  border-radius: 999px;
  white-space: nowrap;
}
.t-bought {
  margin: 0;
  font-size: 0.78rem;
  font-weight: 650;
  color: #1d2939;
  background: #f9fafb;
  border: 1px solid #eaecf0;
  border-radius: 8px;
  padding: 0.45rem 0.55rem;
  line-height: 1.35;
}
.t-card blockquote {
  margin: 0;
  font-size: 0.9rem;
  color: #344054;
  line-height: 1.5;
  font-weight: 450;
}
.t-helpful {
  font-size: 0.72rem;
  color: var(--muted);
  font-weight: 600;
}
.t-who {
  display: flex; align-items: center; gap: 0.55rem;
  padding-top: 0.45rem;
  border-top: 1px solid var(--line);
}
.t-avatar {
  width: 36px; height: 36px; border-radius: 50%;
  color: #111;
  display: grid; place-items: center;
  font-weight: 800; font-size: 0.85rem;
  flex-shrink: 0;
}
.t-avatar--1 { background: #f0b429; }
.t-avatar--2 { background: #fda4af; }
.t-avatar--3 { background: #93c5fd; }
.t-avatar--4 { background: #86efac; }
.t-avatar--5 { background: #c4b5fd; }
.t-who strong { display: block; font-size: 0.85rem; }
.t-who span { display: block; font-size: 0.72rem; color: var(--muted); }

/* How */
.how { background: #fff; border-top: 1px solid var(--line); }
.how-steps {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  gap: 0.75rem;
}
@media (min-width: 800px) {
  .how-steps { grid-template-columns: repeat(4, 1fr); gap: 0.9rem; }
}
.how-steps li {
  background: var(--bg-soft);
  border: 1px solid var(--line);
  border-radius: 14px;
  padding: 1rem;
  display: grid;
  gap: 0.35rem;
}
.step-num {
  width: 28px; height: 28px;
  border-radius: 50%;
  background: var(--yellow);
  color: #111;
  display: grid; place-items: center;
  font-weight: 800; font-size: 0.85rem;
}
.how-steps strong { font-size: 0.98rem; }
.how-steps span { color: var(--muted); font-size: 0.88rem; }

/* About */
.about { background: #fff; border-top: 1px solid var(--line); }
.about-layout { display: grid; gap: 1.5rem; }
@media (min-width: 880px) {
  .about-layout { grid-template-columns: 1fr 1fr; gap: 2.25rem; }
}
.about p { color: var(--muted); }
.legal {
  background: var(--bg);
  border: 1px solid var(--line);
  border-radius: 14px;
  padding: 1.1rem;
}
.legal h3 {
  margin: 0 0 0.4rem;
  font-family: var(--display);
  font-size: 1.02rem;
}
.legal h3 + p,
.legal ul {
  margin: 0 0 1rem;
  color: var(--muted);
  font-size: 0.9rem;
}
.legal ul { padding-left: 1.05rem; }
.legal li + li { margin-top: 0.3rem; }

/* Footer */
.site-footer {
  border-top: 1px solid var(--line);
  padding: 1.75rem 1rem 2rem;
  background: var(--bg);
}
.footer-inner { max-width: 1180px; margin: 0 auto; display: grid; gap: 0.9rem; }
.footer-brand { display: flex; align-items: center; gap: 0.65rem; }
.footer-brand img {
  width: 42px; height: 42px; border-radius: 50%;
  border: 1.5px solid var(--yellow);
}
.footer-name {
  margin: 0;
  font-family: var(--display);
  font-weight: 700;
  letter-spacing: -0.02em;
}
.footer-tag { margin: 0.1rem 0 0; color: var(--muted); font-size: 0.85rem; }
.footer-nav {
  display: flex; flex-wrap: wrap; gap: 0.65rem 1rem;
  font-weight: 600; color: var(--muted); font-size: 0.9rem;
}
.footer-copy { margin: 0; color: var(--muted); font-size: 0.8rem; }

/* Sticky mobile CTA */
.sticky-mobile {
  position: fixed;
  left: 0.65rem; right: 0.65rem;
  bottom: calc(0.65rem + env(safe-area-inset-bottom, 0px));
  z-index: 60;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 0.65rem;
  padding: 0.7rem 0.75rem;
  background: #111;
  color: #fff;
  border-radius: 14px;
  box-shadow: 0 16px 40px rgba(0,0,0,0.28);
  border: 1px solid rgba(240, 180, 41, 0.45);
}
.sticky-mobile[hidden] { display: none; }
.sticky-copy { display: grid; gap: 0.05rem; min-width: 0; }
.sticky-copy strong { font-size: 0.88rem; }
.sticky-copy span { font-size: 0.72rem; color: rgba(255,255,255,0.7); }
.sticky-mobile .btn {
  flex-shrink: 0;
  background: var(--yellow);
  color: #111;
  padding: 0.65rem 0.95rem;
  min-height: 42px;
}
@media (min-width: 900px) {
  .sticky-mobile { display: none !important; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .hero-photo, .top-ticker-track, .live-dot, .btn-buy, .btn-buy::before { animation: none !important; }
}